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How the ordering of 'Most Popular' is calculated

The popularity rating in the Talent Directory is calculated by a complex algorithm, using all sorts of data collected by StarNow. It's similar to the way Google calculates the ranking of search results.

The number of page views of a profile is a factor but only counts in a small way, which means sometimes profiles with high page views can rank lower than other profiles.

StarNow changes the equation from time to time to ensure that the popularity rankings are as accurate and fair as possible.