This music video is going to be kind of simple, with one strong visual idea. The song Cut Out And Keep is about coming home from a night out with a girl and trying to make something happen but being too out of it, and the shame that might come along with that.
The video will be one neutral static shot that will show several girls singing the words directly into the lens with attitude and confidence. I'll cut between them to create a kind of collage portraying "Everywoman" that will be beautiful to watch. The girls will sing with confidence and strength – something that will remind any guy watching of that old familiar shame of messing something up that might have been good. It will be shot in both normal speed and slow-motion to create varying intensities and split-screen to complement to 60s groove to the tune.

The band Breathe Out is a fixture in the East London alternative scene and their first video won plaudits for its retro yet fun and fresh vibe. The director is a Young Filmmaker of the Year nominee whose shorts have shown at Cannes, his music videos have been shown on MTV UK, Topshop TV and MTV Japan.

The finished video has a verbal agreement to an exclusive premiere on The Guardian. website.