We want our talent to feel like real, genuine Australian families, but with an aspirational and premium edge.
Dialogue across these assets is minimal, so actors who can really connect with their fellow cast mates with genuine interactions that mirror natural family dynamics, and expressive non-verbal gestures is key. As most of the action takes place in the kitchen, a flair for cooking and eating will be preferred.
Usage: Digital and Broadcast, 3 years usage.
We’ll shoot three separate hero stories with aspirational Australian families in their kitchens, and create a variety of assets by editing the individual moments and scenes together.
“Kitchens for a lifetime of moments” is a celebration of life in the Australian kitchen, and how central this space is to our social connections, our memories and how we express ourselves and evolve as families. No matter where you come from, food and the kitchen are a constant in most people’s life experiences. To capture this visually, we’re taking a narrative-based approach with our brand films.
Audition / Rehearsal / Production datesShoot: December 11, 2020
Fixed price of $1000 - 3 years usage, digital and broadcast. Rate inclusive of super.
Ali - Mother of Diverse Australian Family
Ali is a hard-working financial advisor who’s created a beautiful home and life for her teenage kids, and who loves hosting family dinners when everyone can get together (rare when your kids are in their late teens). She may be quiet, but she’s a baking master and has all the time in the world for her loved ones. Ali will mostly be featured preparing her kitchen for family dinner - setting the table, interacting with her kids and making beautiful dishes like a sophisticated pavlova.
Female, aged 45 to 55
Applications closed 1 December 2020.