Kids Casting for Lidl's Mothers Day Commercial
CHIEF are looking for children from up and down the UK for a user generated content element of Lidl’s Mother’s Day TV Commercial/Online film. We’re looking for cheeky kids aged 3 - 10, of different ethnicities, with a range of regional accents.
What do we need the kids to do?
1: We’d like an appropriate adult to film their child saying a quick Mother’s Day message to mum or gran and send it to us. Siblings can join together. The shorter the better (6 seconds is around the maximum footage length we could use per child)
Whilst an ‘I love you mum’ or ‘happy mother’s day’ is ok, we’re ideally looking for something a bit cute and - (you’ve guessed it) cheeky. What do they want to thank Mum for? What’s mum better than?
We don’t want boring. Or staged. We want to you to capture kids being kids - not on best behaviour.
2: To tell us, in a different clip ‘What is the best thing about your mum’?
Please avoid showing Christmas decorations as this will be on TV in March 2019 and please don’t feature any other brands on clothes or in the background. If selected we would feature the child’s real first name and general location on TV so please send this info along with videos. Fee to be agreed depending on volume of submissions used in final film.
All minors must be accompanied by a parent or guardian.
Audition / Rehearsal / Production datesSubmissions accepted until 6th January
Paid - TBC
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Anyone, aged 3 to 10 from United Kingdom
- Located in London, UK
- Joined December, 2018