Beauty is in the eye of the beholder. So, if anyone has ever mentioned that you’ve got particularly full lips, radiant skin, or enviable eyelashes, you could consider a career as a makeup model.
Here’s a look at what being a makeup model is all about, plus the steps you can take in order to become one.
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A makeup model (also known as a beauty model, cosmetic model, or face model) is someone who specialises in modelling beauty products – for example, skin care, makeup, or cosmetics.
Models known for their work with cosmetics sometimes go on to become a beauty brand ambassador, like Adut Akech for Estée Lauder, and some start their own skin care line, like Winnie Harlow with Cay Skin.
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Face models are featured in beauty editorial spreads in magazines, or in TV ads for face products like cleansers or moisturisers. However, their face – not their full body – is the focus.
Modelling cosmetics products often requires extreme closeups of your face, or parts of your face, such as the eyes, ears, or lips. This sets it apart from other types of modelling, which might advertise clothing, a certain lifestyle, or another body part, such as your feet.
Though it’s tricky to determine how much models make in the beauty space specifically, jobs site Indeed puts the average base salary for a model (of any category) in the UK at £61,402. This is dependent on your location, experience, and reputation.
Like other types of modelling, a beauty model can sign with an agency or find jobs through your own contacts and networks. If you’re with an agency, they will take a 10% to 20% cut of your pay.
It’s a red flag if an agency tries to charge you an upfront fee for joining. Before reaching out about representation or signing any contracts, make sure the agency is a member of the British Fashion Model Agents Association.
Models are almost always self-employed, which means doing your own tax return every year. Keep all of your receipts, as you’ll be able to set those against tax if they are related to your work – including hair and makeup costs.
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1. Be honest with yourself.
Unlike runway modelling, where you’ll be on your feet, makeup models need to be comfortable sitting still – sometimes for hours. You also may have to hold your lips open for extended periods and be OK with people applying mascara and eyeliner. In other words, if you can’t control your blink reflex, then face modelling isn’t for you. Get your face done at a department store counter to see whether you can sit through having someone else do your makeup.
2. Become a practice model.
Gain experience sitting and being painted by offering your services to makeup artists in training.
It’s great practice for your face modelling career, while helping you earn a bit of cash and build your network. Plus, if you like the end result, you can ask for some extra photos for your portfolio.
3. Build your portfolio.
As a cosmetic model, you’ll need a portfolio filled with headshots showing off your natural glowing beauty. It’s worth including some with your hands (don’t forget a manicure!) since hands are often involved in beauty shoots when applying the product to your face, for example, or showcasing nail polish.
Strapped for cash? Approach professional photographers and makeup artists for TFP (time or trade for print) images; this is where you collaborate on a project. You all work for free to create images that everyone can use in their portfolio. Win-win!
4. Go to castings.
Once you’ve prepared your portfolio, you’re ready to go to model castings. Find casting calls on jobs boards, hit up your network, or respond directly to brand callouts on social media.
On the day, make sure you have clean, moisturised skin and wear only minimal makeup so the clients and casting directors know exactly what they’ll be working with.
5. Find an agency.
While going freelance is always an option, if you want to work with big brands on top jobs, it’s worth trying to sign to an agency. Agency bookers have working relationships with the highest-paying brands, and they often have exclusive access to castings.
You can either find a body parts modelling agency, like Hired Hands (who have specialist eye, ear, lip, and teeth models), or you can join a non-specialist modelling agency and let them know your work preference for face modelling.
6. Look after your skin.
Having a skin care routine is essential, but it doesn’t need to be complicated. It obviously depends on your skin’s own particularities, but a healthy diet and hydration are universally acknowledged ways of helping keep spots and dry skin at bay.
Most of the top beauty models keep it pretty simple. The one rule they all follow? Remove all your makeup thoroughly.
7. Create your network.
The easiest way to do this is with a social media account. Consistently share your latest photos, and reach out to agencies, brands, photographers, makeup artists, casting directors, and even other models. You never know who might respond and who might be able to help you on your journey.
