You’ve started posting, you’ve got your follower count up, and now you’re ready for representation. But who should you sign with? There are lots of UK-based influencer agencies that can be essential allies for influencers and help you get work in content creation, but how do you decide which one is right for you? One may catapult you into super-size brand deals, while another may leave you feeling hopeless.
If you’re new to this landscape, you’ll want a rundown of some credible agencies working with exciting names in the business. Here are eight worth having on your radar, plus what makes them unique and how to get on their books.
YMU Group
YMU Group is one of the UK’s most established talent management agencies, representing a wide range of creators and famous faces across social media, broadcasting, and beyond. “We unlock opportunities in broadcasting, commercial partnerships, IP and brand building, live events, audio, content, and publishing,” the agency’s website reads.
With offices in London, Manchester, Los Angeles, Washington, and New York City, it certainly has global reach and influence. Want further proof? Its clients include entrepreneur Grace Beverley and restaurant aficionados Top Jaw.
Off Limits Social
Off Limits Social is the creator-focused division of Off Limits Group, working with digital talent across TikTok, Instagram, and YouTube. It represents fashion enthusiast Grace Foley, lifestyle influencer Jess Pickles, and football coach Kit Brown, and focuses on positioning “talent at the centre of where social, entertainment, commerce, and culture collide.” Founded in 2017 by Chris Drake, Jim Erwood, and Rossella Castellana, the company has established itself as a big-name player.
“Off Limits have already built something really impressive,” says presenter Joe Swash, who Off Limits represents. “It’s a young, ambitious, and growing team who are bringing fresh ideas and a new perspective, and that spoke to me.” Applications can be made via the website.
TwentyTwo Talent
TwentyTwo Talent is a London-based influencer agency, and it is on to big things – it’s ranked in the top 20 for influencer agencies globally.
Its roster includes creators across lifestyle, fashion, food, and entertainment, such as lifestyle and parenting influencer Joelle Anello and home influencer Busy Little Izzy. They’ve also worked with brands including Gymshark, Converse, and Aperol. If you want to work with big brands, it’s a good agency to aim for.
tbh Talent
Tbh Talent has grown quickly since Verity Park founded the company in 2022. Among the achievements it proudly takes credit for are having “conceptualised sustainable style brand Tala, brokered Olivia Neill’s Spotify exclusive podcast deal, and secured Grace Beverley’s publishing deal for Sunday Times bestseller Working Hard, Hardly Working.
The agency has a small team of just seven, but it represents some of the industry’s leading names, including musical theatre influencer Hannah Lowther, sober girl Millie Gooch, and fitness enthusiast Rhi Crisp. They’ve got a youth-focused Instagram presence, too, that attracts a young clientele.
Juiced
If you’re a food creator, Juiced should already be on your radar. Positioned as a specialist influencer agency for the culinary space, it describes itself as “the home of food talent, boasting the biggest names, the best content, the hottest collaborations, and the most inspired and visionary talent in the food world.”
With a small but mighty roster that includes internet-conquering chefs Ixta Belfrage, What Willy Cook, and Xiengni Zhou, the team focuses on growing some of the hottest names in food. “Brand partnerships are our bread and butter,” says co-director Nas Sherifi. “That’s how 80% of the people I represent make their money.” Juiced likes to keep its team small, but contacts for its co-directors can be found on the website if you’re keen to give it a shot.
Inter Talent
Inter Talent is home to some of the biggest influencer names in the UK, including film and TV commentators Benedict and Hannah Townsend, train enthusiast Francis Bourgeois, and stage influencer Maddie Grace Jepson, so it’s fair to say it knows what it’s doing when it comes to building standout digital careers.
Based in Soho and well connected across the industry, the agency boasts links with the BBC, Channel 4, Netflix, and the Royal Shakespeare Company, giving creators access to opportunities that go far beyond social media. Think broadcast, stage, and serious crossover potential. “We work closely with our clients to develop and innovate their careers, brands, and businesses across all verticals,” according to its website, through which creators can apply directly.
M&C Saatchi Talent
“We are partners, not agents,” reads M&C Saatchi’s website. Part of the wider M&C Saatchi network, this is an influencer agency that creators turn to when they’re thinking about long-term, big-picture careers. With a varied roster that includes Love Island’s Chloe Burrows, travel creator Molly Thompson, and parenting creator Charlotte Taylor, the agency spans multiple genres while keeping a clear focus on commercially savvy, personality-led talent. If you’re nurturing a predominantly female audience in the 18 to 44 age demographic, you’ll want to know about M&C since that’s its main creator focus!
HLD talent
Representing creators across a variety of platforms, HLD talent is a boutique agency with a rapidly growing influence. Its clients include Love Island’s Shakira Khan, conscious-living champion Remy Gumbs, and lifestyle influencer Layla Eleni, and the small-scale approach means “every creator we represent receives tailored support in strategy, partnerships, and long-term career development.” With strong connections across broadcast, digital, and podcasting, HLD Talent is well positioned for creators looking to expand beyond social media and build their personal brand. Reach out to HLD using the email on its website.
How to choose the right influencer agency
These are just a handful of the many influencer agencies operating in the UK right now. The most important thing to remember when choosing representation is simple: It has to be right for you.
Do you want to be part of a large-scale influencer machine or a smaller, boutique agency that offers more hands-on support? Are you looking for quick brand deals or a team that will help you build a long-term career? Ultimately, it comes down to alignment.
