In an article for Vogue Australia explaining the role of modelling agencies, writer Marisa Meltzer describes agents as: “an integral part of the fashion industry machine … single-handedly responsible for cultivating the careers of their charges”. That’s a fittingly strong endorsement for these behind-the-scenes players, who train you, book you, find you clients, negotiate deals, and ultimately oversee your professional development. That makes agencies as important for male models as for their female counterparts.
Relationships between an agency and its models often endure for years, so it’s worth ensuring an agency is a good fit before signing any dotted lines.
To help you down the right path of research, we’ve put together a list of leading agencies representing male models in Australia.
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Kult was founded in Germany in 2001 as an agency specialising in cultivating male talent. Today, it’s a leading modelling agency for men, boasting an impressive global talent network. Representing nonbinary talent and advocating "broad representation within Australian fashion and media", Kult’s focus on diversity offers a safe space for all male and gender-fluid models.
Location: Sydney, but with a network of agencies in Hamburg, Stockholm, Vienna, and Cape Town.
Notable talent: Elias Black and Jacob Hankin
How to apply: Email info@kult.com.au with clear photos of your face, profile, and full body, plus your height, age, location, and Instagram profile.
Undisputed international powerhouse IMG boasts offices in six fashion capitals around the world to maintain a global presence that can launch emerging models into regions outside Australia. IMG pioneered the philosophy that models could be managed like other famous talent and “their popularity could be leveraged into strong personal brands beyond the magazine page or runway”. The company says it focuses on managing careers over bookings. As such, its agents work strategically to build long-term careers backed by strong personal branding.
Location: Sydney, with further offices in New York, Los Angeles, Paris, London, and Milan
Notable talent: Jordan Barrett and Alton Mason
How to apply: Fill out the online application with your vital info and three photos.
Offering commercial, editorial, runway, and promotional work, HJM makes training new talent a priority. They even offer a boutique programme covering everything from personal branding and catwalk movement to styling and social media.
Location: Hobart and Perth
Notable talent: Alexander Circosta
How to apply: Fill out the online form or book a free 30-minute HJM Model Discovery Assessment.
Vivien’s Models, which says it is the second longest established agency in the world, maintains a strong management team in each of the four Australian cities where it operates. A reputation for fierce discipline secures major deals for top talent, and pushing talent to new areas has helped them “achieve prominence and celebrity in not just the modelling world, but also in the spheres of television, film and music”.
Location: Sydney, Melbourne, Brisbane, and Perth
Notable talent: Charlie Taylor and Felix Mallard
How to apply: Males over 16 years of age and 6'0" (183cm) can apply by visiting their nearest Vivien’s office, emailing natural and unfiltered images to their Sydney, Melbourne, Brisbane, or Perth office (whichever is nearest), or filling out the agency's online form.
Chadwick Models recently celebrated 45 years in business, during which time it has represented some of the world’s leading models. There’s a heavy focus on campaign and editorial work, with campaigns shot for the likes of Hugo Boss and Chanel.
Location: Sydney, Melbourne, and Perth
Notable talent: Harvey Petito and Travis Fimmel
How to apply: Males over 6'0" (183cm) can apply by submitting photos, measurements, and contact details via email or post to their nearest Chadwick Office.
Established by two former models, Rebecca Lawrence and Letitia Fitzpatrick, The Models is proudly “run BY models, out of a desire to work FOR their models and WITH their models”. Models are included in every decision throughout their careers, and no additional commissions are taken beyond the standard national rate of 20%.
Location: Adelaide
Notable talent: Matthieu Perange and Pierre Kieu
How to apply: Fill out the online form or contact the agency directly at info@themodels.com.au.
WINK has represented over 400 models and actors across Australia and maintains an exhaustive set of resources for aspiring and emerging models, covering everything from the secrets of successful runway modelling to top plus-size brands. Talent is diverse, including sports models, influencers, and curve talent.
Location: Sydney, but representing models in every state and bookings available in regional areas.
Notable talent: Abwi Deng and Joe Plumb
How to apply: Men over 5'11" (180cm) can fill out the online form, attaching photos taken by a professional photographer. Previous work isn't necessary, but the agency explicitly rejects iPhone-quality photos and selfies.
Based in Brisbane with another office in Sydney, Chic Management is a full-service agency able to assist with everything from brand development and endorsements to overseeing contracts. Its commercial division, Scoop Management, helps its models secure work in television commercials, mainstream fashion, and editorial work.
Location: Brisbane and Sydney
Notable talent: David Genat and Tommy Mckeown
How to apply: Fill out the online form and upload three photos that meet the outlined criteria.
One of the best male model agencies for fitness models, AEFM has worked with brands such as Adidas, Nike, PUMA, and Under Armour and provided talent for "numerous high-profile campaigns, spanning advertising, creative agencies, film, and TV production". Its focus on fitness also ensures an understanding of a "wide array of sporting backgrounds like cheerleading, athletics, tennis, badminton, and sports as wide as cross-country skiing". AEFM doesn’t only focus on young talent, either; representation is also available for mature-age fitness models, with current older talent on its books including James C and Luan.
Location: Melbourne, but with professional photographers in all states
Notable talent: Samuel Davies
How to apply: Fill out the online form. Unusually, AEFM requires an Instagram handle instead of photos, so ensure your profile is professionally up to scratch.
Location: Gold Coast
Notable talent: Shaun Collins and Aaron Wingreen
Rundown: A boutique modelling agency with over 20 years’ experience, Que books its models for national and international fashion, print, editorial work, catalogue shoots, campaign faces, and television commercials.
Apply: Provide information and upload photos via its online form.