Nearly half of Aussies have reportedly bought a product after seeing it promoted by an influencer. Not only is influencer marketing big business for brands, but it’s also a great way to make money if you enjoy creating content.
Whether you’re an established or emerging content creator or influencer, you’ll be looking for ways to grow your online presence and potentially turn it into a profitable career.
Alongside creating your own content and applying to casting calls in this field, you can also source work through influencer agencies, which connect talent with brands for marketing campaigns.
You’ll want to choose an agency that aligns with your aspirations before signing though. Here are some of the best in the business, and what they specialise in.
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The top agencies tend to be based in major cities such as Sydney or Melbourne, and they specialise in specific sectors such as fashion, tech, or retail.
Research thoroughly before requesting to sign up. Look up the influencers and brands they currently work with, and check for evidence of strong performance tracking. Does it look like the agency champions and supports its talent? Are collaborations maintained across different campaigns? It’s also worth checking whether agencies are members of industry body AIMCO, which represents agents, talent managers, brands, platforms and creators to ensure standards across the sector that support and protect workers.
Other ways to find influencer agencies include searching for successful and reputable creators in your niche to see who manages them. You can look at platforms such as Ainfluencer, as well as modelling agencies such as Kult Management, IMG, and Chic Management, which offer a dedicated creator/influencer division.
1. Hoozu
Location: Sydney
One of Australia’s biggest influencer marketing agencies, with over a decade of experience and an AiMCO Award nomination, Hoozu has worked with clients such as Netflix, Tommee Tippee, HelloFresh, and Sukin. They’ve also hired influencers such as Ramon Israel, Kath Ebbs, Secateur Me Baby, Roísín and Zac Tarrant, and professional athlete Bree Rizzo Oly.
2. Hello Social
Locations: Sydney, Melbourne
Established in 2011, this award-winning agency has carried out campaigns for brands such as Amazon Prime, Xero, and KFC. One recent highlight was for the release of Paramount Pictures’ Bob Marley biopic, One Love, for which a promotion targeting Gen Z audiences generated over 5 million video views.
The agency doesn’t exclusively represent or manage talent, but it works with other agencies, influencers, and creators through its Hello Talent division.
Location: Sydney
Representing some of Australia’s most influential social media creators, this was the first agency in Australia to dedicate a division specifically for managing TikTok influencers.
Clients include Revlon, Spotify, Red Bull, Sephora and Netflix, while back in 2018 it partnered with Warner Music Australia to connect artists with influencers for potential music collaborations.
Location: Melbourne
This relatively new agency was founded in 2022 as a sister company to PR agency Theory Crew. It has already built a reputation for connecting consumer, beauty, and lifestyle brands to a community of over 10,000 micro-influencers to run UGC campaigns on social media.
Its mass product sampling approach has received interest from clients such as Starbucks, Mars, Driscoll’s, and DermaVeen, and the agency has reported more than doubling its revenue in recent years, suggesting it’s a safe pair of hands if you’re looking for long-term collaboration.
5. Social Soup
Location: Sydney
This AiMCO award-winning agency began in 2007. CEO Sharyn Smith is viewed by many as pioneering influencer marketing in Australia and New Zealand before Instagram even existed.
That forward-thinking approach continues today, as the agency partners with skin-care brand QV to use the potential of micro- and nano-influencers.
Rather than being a traditional talent agency, Social Soup operates as a community-driven platform where its influencers have two options: Sign up to be a paid creator and get invited to apply for and deliver brand campaigns through the online platform, or join its community of product testers and reviewers for clients such as Vicks, Lego, Aldi, L’Occitane, Blackmores, and PepsiCo.
Location: Sydney
Founded in 2012 by Roxy Jacenko as Australia’s first dedicated digital talent management agency, the Ministry of Talent has a wide range of online influencers and user-generated content (UGC) creators on its books, working across niches such as illustration and food styling. It’s also in the beauty and fashion space, working with clients including Garnier, Myer, Uniqlo, and Pretty Little Thing.
Jacenko herself is a high-profile influencer, so she has firsthand experience with the profession and its challenges.
Location: Sydney
Founded in 2013 as a sister company to PR and communications agency MaxMediaLab, MaxConnectors became one of Australia’s first dedicated influencer agencies, representing leading Australian creators such as Hope Kelesis and Maxine Wylde. Today, it’s known for working with premium and luxury brands such as Lancôme, Swarovski, YSL Beauty, and Issey Miyake.
Location: Brisbane
This agency boasts a network of over 10,000 creators and influencers, and founder Victoria Tynan has built a reputation for implementing campaigns that feel “lived-in, not staged” across the lifestyle, beauty, wellness, and fashion spheres.
Clients include Toyota, Vodafone, Life Smartchip, Matcha Maiden, and Dr. Oetker.
Have a following of at least 1,000? That’s all you need to join a roster of talent that includes Clean Kweens and Katie Nelson.
Location: Melbourne
This social media marketing agency works with its UGC creators on campaigns and event management for brands such as Festival X, Superdry, Grainshaker Vodka, Nathan + Jac, and AFL.
10. The Right Fit
Location: Sydney
Founded by Taryn Williams, this AI-powered platform allows brands to book vetted talent directly without commission fees through a talent database called theright.fit marketplace.
Notable clients include Canva, Ogilvy, Koala, and Toyota.
11. Neon MGMT
Location: Sydney
A global talent agency with bases in Australia, the UK, and the US, Neon MGMT connects influencers, models, and celebrities with affordable fashion brands such as Boohoo and Noah the Label. Its bumper talent book is worth checking out to get a feel for who they work with.
12. Komodo
Location: Sydney
An award-winning social-first agency with offices in London, LA, and Sydney, Komodo taps into a network of influencers to work on brand campaigns, events, and activations for clients including Maybelline, Oura, Adidas, and Asos.
13. We Are Social
Location: Sydney
An AiMCO member with offices worldwide, this creative agency has worked with Samsung, Audi, Adidas, and the Australian government, as well as both influencers and celebrities. Its work skews toward brand representation, but it also fosters a network of freelance content creators.
14. Two Palms
Location: Sydney
An award-winning talent management outfit founded in 2019, Two Palms has worked with Amazon, Ben & Jerry’s, and Tourism Australia. The names on its books are typically vibrant and fun-loving, and it claims to be “highly selective” about who it brings into the fold.
15. Day Management
Locations: Melbourne, Sydney
This boutique agency has a roster of varied talent that includes reality TV star Shonee Fairfax (Survivor Season 3 and Survivor: All-Stars), as well as one of Australia’s early fashion bloggers, Jess Dempsey.
16. Ernest
Location: Sydney
Founder Tim Rasbash has developed this social media and influencer marketing agency to focus on cultural strategy, digital storytelling, and community-led content. Applicants are expected to have a minimum following of 2,000, and opportunities through the agency include influencer gifting and UGC campaigns.
17. Vive Management
Location: Sydney
This talent management agency connects digital creators, lifestyle influencers, fashion talent, and media personalities with brands such as Carolina Herrera, Red Bull, and Jimmy Choo.
18. Ivy Talent Co
Locations: Brisbane, Melbourne
Ivy Talent Co manages content creators across the media, food, home interiors, fashion, health and fitness, and lifestyle niches. Also on its books are podcasters, media personalities, authors, and industry experts from across Australia, including Ilai Matangi, who won creator of the year at the 2025 TikTok Awards.
