The baby clothes market is big business. Global revenue was projected to hit $44 billion (£37.7 billion) in 2024, with 2.5% annual growth predicted. The result? A dizzying number of baby modelling agencies in the UK.
Finding the right representation can be overwhelming for those wanting to give their little ones a taste of child modelling. The prospect of photo shoots, cute outfits, and great pay is exciting, but it is critical to make sure you and your child have the best experience working with credible, trustworthy baby modelling agencies.
Legitimate agencies won’t charge you any upfront fees, for example, and they take children’s safety very seriously, with sites requiring logins to view portfolios.
So, we’ve put together a list to help you start the search for a baby modelling agency that’s right for you.
Bruce & Brown is one of the UK’s leading modelling agencies for babies and children, representing both models and actors from newborns to teens. The agency focuses on nurturing open, friendly, communicative relationships, with children’s needs being the highest priority.
It was founded by former model Kipsey Owen, who prides herself on her long-standing relationships with both clients and families.
Clients have done high-end photo and commercial work, as well as landed film and TV opportunities on leading titles in London, Manchaster, and across the globe. The company’s campaigns with Burberry, H&M, and Stella McCartney reflect the top calibre of clients you and your baby could be working with.
As the name suggests, this agency is based in London. Most of their work has been for high-end photo modelling campaigns, exhibitions, and editorial. Shoots have included top designer brand Dior, High Street behemoth Marks & Spencer, and the pages of Vogue.
It was founded by ex-model Sue Walker in 1996 to fill the gap in the baby modelling sector and reflect a more diverse cross-section of children.
They accept applications for models aged 0 to 22 via their official website.
Urban Angels has an ethos of diversity and inclusivity. It represents babies and teenagers from over 50 countries and cultures.
With offices in both Manchester and London, this agency focuses on balancing high-quality work with children’s happiness. Founder Alysia Lewis claims that fun is one of her agency’s most important values.
The clients on her books include well-known fashion brands like Mini Boden, the White Company, and JD Sports, as well as work with brands outside the fashion sphere like EE, Aldi, and Disney.
Follow their Instagram or sign up for their newsletter for the latest updates on open application windows in both the north and south of England.
On the more boutique end of the spectrum is the agency Grace and Galor. It has offices in Surrey in the UK and Ibiza, Spain. Its main focus? Commercial and editorial modelling for babies and children.
Its clients include some of the best-known brands in high fashion and on the High Street, including Burberry, George Asda, and New Look.
Grace and Galor is known for being very selective, but if you’re looking for a closer, more personal relationship with your agency and think your baby’s look and disposition are a good fit, you can apply via the email address stated on the official website.
Alphabet Kidz is more of a rounded talent agency, representing babies through teenagers. Whether you’re interested in baby modelling or think your child might be a natural performer, Alphabet Kidz can help launch them into the spotlight.
They have opportunities for modelling; acting for TV, film, commercials, and theatre; and doing voiceover for animation, radio, and commercials.
Their clients are wide-ranging, but many of them are big names. They’ve secured modelling work for brands including Adidas, Mini Boden, and Primark, as well as commercial acting roles for clients such as Nintendo, Apple TV, and Sky.
To apply, fill out the form on the official website. You can also follow them on Instagram for information about future castings.