So you want to be a model? First things first: You’ll need some headshots. A crucial part of any model’s portfolio, headshots give agencies, brands, and casting professionals their first impression of you. You want them to be up to scratch.
But what are model headshots, and what kind of photos do you actually need? If you’re just starting out in the industry, it can seem a little bit overwhelming. “Many new models believe they need dozens of photos to look professional,” according to Choice Model Management. “In truth, six to 10 quality images are enough to start with.”
Here we’ve broken down what you may need and given some examples of killer headshots that work well.
A headshot is a professionally taken photograph of a model’s face. Usually, it is framed tightly around your head, shoulders, and chest, and it tends to be a very natural photo. At the same time, it should have personality. “Treat your headshots like a window into the world of you,” says model and branding coach Kate Heussler.
Being yourself is important, as photographer Chris Mann says. “My most important piece of advice is to really double down on who you are and what you’re trying to do,” he says. “If you try to be someone you’re not in a headshot, then it is likely that someone else will probably be able to do it better.”
1. The classic headshot
If you want to be a model, you’ll need a standard front-facing headshot. Commercial modelling is all about approachability, so it’s important that it feels warm. This headshot shows off the model’s face and bright eyes, with the background plain so she remains the focus. “Opt for a clean, minimalist look that allows your natural beauty to shine through,” writes photographer Anastasia Jobson. “Steer clear of distractions such as excessive makeup or flashy accessories.”
2. The beauty close-up
Credit: @mannphoto
This close-up lets the model’s skin, eyes, and bone structure take centre stage. It’s a natural photo – which is great for beauty campaigns – and it’s taken in black and white, with sharp focus on the eyes. It’s obviously an editorial shot, but you still get lots of personality.
3. The high-fashion portrait
Credit: Colette
Fashion portraits often lean into mood and attitude. Here, the model’s face is still front and centre, but the overall look is more stylised. It also uses a black background and directional lighting to sculpt the model’s features, while the model wears minimal clothing to focus firmly on his face. If you want to work in fashion modelling, a picture like this is a must.
4. The hair shot
Credit: @mannphoto
If you’re interested in hair modelling, make sure your portfolio includes a hair shot. Rather than simply showing off the length or colour of your hair, aim for a photo that captures it in motion. Whether you’re flicking it, turning your head, or letting it catch the wind, movement helps showcase its texture, shine, and volume in a way that a static pose can’t. “When you go for the shoot, make sure you understand what you want your hair to look like,” Mann says.
5. The full-body shot
Credit: modelportfoliophotography.co.uk
“A well-executed body shot offers a comprehensive glimpse into your physique and proportions,” Jobson writes. Although not technically a headshot, a full-body image is an essential part of any modelling portfolio. Wear plain, form-fitting clothing that clearly shows your silhouette without distracting from your natural shape. Keep the background, styling, and posing simple so the focus stays on you, allowing agencies and clients to accurately assess your proportions.
- Expressions that appear authentic
- Minimal but intentional styling
- Natural lighting
- Minimal makeup
- Plain clothing
Mann says models should update their portfolios if they do something drastically different to their appearance. Even if you don’t change how you look, you should still update your shots every couple of years.
“A model’s portfolio is never truly finished – it grows as you develop your career,” says Metro Models. “Stay open to working with different photographers, experiment with various looks, and regularly update your portfolio to reflect your evolving style and skills.”
